During the development phase of 40-15 Gin, the founder of Woodfish, Kristof Malfait, lost his father Pierre, after a long battle with cancer. "He died in the spring of 2023. I made him a promise to contribute to the fight against cancer. Initially, that took form in a temporary campaign for Think Pink with Volume 7 Gin. Now, with 40-15 Gin, we support the Belgian Foundation against Cancer structurally. For every bottle sold, €1 goes to the charity.

It was my dad who introduced me to tennis when I was about 9. We were living in St-Denijs-Westrem at the time and we played on Borluut's courts; a small, cosy club, with an old pavilion, in the shadow of the castle. I also remember the Sunday afternoons in front of TV when the greats competed against each other. Borg, Lendl, Gerulaitis, and of course Mc Enroe, the eternal rebel.

So, here's to you, dad."

​